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Bluemedia24GROWTH NEVER SLEEPS.
SPEAK TO A HUMAN077-997-4482
PERFORMANCE MARKETING FORAIR DUCTCLEANING
Air duct cleaning near meDuct cleaning services
CROSS PLATFORM CAMPAIGN

Better cleaning leads.More booked work.Lower cost per lead.

Your crew knows the job. Your marketing should know the customer.
Reach homeowners and property managers who need the services you deliver. We connect Google, Meta and LEADER CRM to focus on qualified inquiries and scheduled cleaning work.

Let’s lower my cost per lead
Built around your business No obligation
18+years in
digital advertising8200Unit 8200
alumni
Air duct cleaning professional in a modern home — illustrative image
BUILT FOR SERVICE PROFESSIONALS
FROM LOCAL DEMAND TO BOOKED WORKProfessional work. The right local demand.
AIR DUCTDRYER VENTCOMMERCIAL
Search Inquiry Job
Illustrative image
Google AdsMeta Ads

Air Duct Cleaning · Dryer Vent Cleaning · Commercial Duct Cleaning

YOUR NEXT GROWTH PLAN01 / 06
x

What kind of work do you do?

Start with your main service. We’ll build the conversation around the jobs you want.

No obligationChoose an answer to continue

YOUR NEXT GROWTH PLAN

What work do you
want more of?

Residential ducts, dryer vents or commercial buildings? Tell us what you want to sell, where your crews work and what it currently costs to bring in a customer.

  • Qualify by service and property type
  • Make the scope clear before the call
  • Track the inquiry through to a booking
8200

Unit 8200 alumni.
18+ years in digital advertising.Strategy, creative and data analysis focused on your business.

Prefer WhatsApp? Let’s talk

AIR DUCT CLEANING / THE CAMPAIGN PLAN

The challenge. The plan. The measurement.
A campaign plan in practice

An illustrative scenario showing our approach, not a record of client results.

Air Duct · Dryer Vent · Commercial

More than a price inquiry.
A customer ready to discuss the job.

A local duct cleaning company wants a fuller calendar without spending the day on mismatched calls. The plan begins by separating residential, dryer vent and commercial demand.

Air duct cleaning equipment and technician — illustrative image
FROM INTEREST TO OPPORTUNITYThe right search.
A job worth winning.
Illustrative image

  1. THE CHALLENGE

    A low starting price doesn’t define a good customer.

    Some inquiries are outside the area. Others expect a different scope or compare only an opening price. More forms do not automatically mean more viable cleaning appointments.

  2. THE PLAN

    Separate the services. Explain the scope.

    Give each need its own search group and landing-page message. State the service area and show the process. Use Meta to introduce the crew and equipment and reconnect with eligible visitors.

  3. THE MEASUREMENT

    Bring the booking outcome back into the picture.

    Record property type, requested service, area fit, appointment and completed work in the CRM. Compare the searches that produced suitable bookings and the cost to acquire each job.

THE NUMBERS THAT MATTER

Follow the opportunity.
Measure the outcome.

Cost per LeadUnique inquiries
Media spend divided by inquiries, with duplicate reporting reconciled where the data allows.
Qualified Lead RateBusiness fit
Service, scope, location and timing matched to the work your team can deliver.
Cost per Booked JobProgress toward revenue
Appointments and job outcomes recorded by your team in the CRM.

Let’s see what your budget is bringing in.Start with your services, area and current cost per lead.

Let’s lower my cost per lead

01 / KNOW THE AIR DUCT CLEANING BUSINESS

Three services.
Three different buying decisions.

A whole-home duct cleaning, a dryer vent and a commercial building are different jobs. Each deserves its own offer, qualification and route to booking.

Air duct cleaning professional in a modern home — illustrative image

Air Duct Cleaning

Supply & Return · Residential Ducts · HVAC Cleaning

Homeowners who understand what they’re booking.

Explain the scope and the next step to a quote. Match campaigns to the neighborhoods, homes and systems your team serves.

What makes this lead a fit?Service area · Property type · System scope
Dryer vent technician in a contemporary laundry room — illustrative image

Dryer Vent Cleaning

Dryer Vent · Vent Inspection · Exterior Termination

A specific need. A focused offer.

Give dryer vent cleaning a dedicated message. Check property, location and access so the inquiry can progress to a suitable appointment.

What makes this lead a fit?Location · Vent route · Access
Air duct cleaning equipment and technician — illustrative image

Commercial Duct Cleaning

Offices · Multi-unit Buildings · Commercial HVAC

Larger properties need a different conversation.

Speak to property managers about scope, scheduling and access. Qualify the building, systems and decision-maker before moving to a site assessment.

What makes this lead a fit?Building type · Scope · Decision-maker
Service specialties · Illustrative imagesLet’s talk about your services
THE QUALIFIED LEAD CHECK

Better leads start
with a better fit.

  • Service matchWork you actually deliver
  • Service areaWithin your coverage
  • Scope & timingA job your team can take
  • Real intentA real need and usable contact details

02 / ONE CONNECTED GROWTH PLAN

Meet the demand.
Earn the next step.

Google captures intent. Meta builds familiarity. LEADER CRM connects the inquiry to what happens next. One plan, built around your air duct cleaning business.

01 / LOCAL INTENTGoogle Ads

Capture the right cleaning demand.

Separate Air Duct, Dryer Vent and Commercial searches. Define your coverage and review the actual search terms. Keep the ad and page aligned on what the service includes.

Service demand within your working area
02 / TRUST & RECALLMeta

Show the standard of your work.

Build creative around your crew, equipment and process. Continue the conversation with eligible visitors using the service they explored as the starting point.

Professional confidence before the call
03 / LEAD TO JOBLEADER CRM

Connect leads to the schedule.

Use LEADER CRM to distinguish an inquiry, a qualified prospect, a booking and completed work. See which source produces work your crews can take on.

CPL alongside cost per booked job
FROM LOCAL SEARCH TO BOOKED JOB

The outcome belongs in the report, too.

  1. LeadA customer gets in touch
  2. Qualified LeadService and area fit
  3. Job BookedThe work is scheduled
  4. Job CompletedThe outcome is recorded

Connect ad sources with consistent CRM updates from your team to see which campaigns move the business forward.

Built around your services, coverage and team capacity.

Let’s build your plan

03 / THE CUSTOMER JOURNEY

Found through search.
Chosen with confidence.

Some customers call right away. Others compare scope, process and price. Explore how a focused page and relevant follow-up support a better-informed booking.

CHOOSE THE STARTING POINT
ONE CUSTOMER. MORE THAN ONE MOMENT.

From local search to a useful conversation.

01/ 05SEARCH / HIGH INTENT

They’re already looking for the service.

A local customer searches for residential air duct cleaning. A relevant Google ad connects their need with a business that covers their location.

STEP 1 OF 5
Google AdsGOOGLE ADS / SEARCH CONCEPT•••
Air duct cleaning near me

Local residential air duct cleaning. A clear process and a team you can get to know.

A relevant service. A local connection. A clear next step.

Explore the service
BUILT AROUND THE SAME CUSTOMER NEED
FIRST CONNECTIONExample customer journey for residential air duct cleaning; adapted to the services the business provides.

Illustrative journey and creative. Reach depends on consent, audience eligibility and platform rules; not every visitor can be re-engaged.

Build a journey for my business

04 / MEASURE THE WORK

Connect the data.
See what the budget brings.

Unique inquiries, qualified opportunities and booked work. Bring the numbers together and account for overlapping platform reports.

CPLWhat does a unique inquiry cost?
Qualified Lead RateHow many inquiries fit your business?
Cost per Booked JobWhat does it cost to take the next step?
THE CROSS PLATFORM MEASUREMENT LAB
THE SAME INQUIRY CAN APPEAR TWICE.

Connect the data.
Count the customer.

Google and Meta can both report the same inquiry. Explore why adding their totals can give you the wrong picture.

Google 36 Meta 28
0 shared Drag to explore28 shared
52Unique inquiries
$100.00Cost per unique inquiry
EXAMPLE COMBINED AD SPEND$5,200Advertising only · same spend in both views
UNIQUE INQUIRIES IN THIS EXAMPLE52counted once
CONNECTED VIEW
24Google only
12Reported by bothCounted once
16Meta only
36 Google+28 Meta−12 shared52 unique
COST PER UNIQUE INQUIRY$100.00

A clearer denominator. A more useful budget conversation.

Illustrative two-platform scenario, not client results or live reporting. Matching requires suitable identifiers, consent and a configured measurement setup. Attribution windows and conversion definitions also need to be aligned.

PROFESSIONAL WORK. VISIBLE TRUST.

Your people, process and finished work belong in the campaign. We build creative around what makes your service worth considering.

Air duct cleaning professional in a modern home — illustrative image
Put your professional standard on display.

Show what you clean, how the job works and what customers should expect.

Dryer vent technician in a contemporary laundry room — illustrative image
Give every service its own reason to book.

Focused creative leads to a more specific, useful conversation.

Illustrative imagery. Your campaign will use materials from your business.Build my campaign
BLUEMEDIA24 / THE PEOPLE & THE THINKINGCONNECTED BY AMBITION.
THE HUMAN SIDE OF PERFORMANCE

Sharp minds.
On your side.

Strategy. Creative. Technology. Working as one.

AI-generated portraits and fictional names illustrate our areas of expertise.

AI-generated portrait of fictional persona Eyal Cohen, Strategy Director

Eyal Cohen

Strategy Director

Connects your business, your market and the next opportunity. The bigger picture behind every move.

AI-generated portrait of fictional persona Noa Levi, Performance Director

Noa Levi

Performance Director

Brings campaign thinking, customer behavior and lead quality into one clear direction.

THE SPECIALISTSDifferent strengths. Shared direction.
AI-generated portrait of fictional persona Itay Mizrahi, Paid Search Specialist

Itay Mizrahi

Paid Search Specialist
AI-generated portrait of fictional persona Yael Shapira, Paid Social Strategist

Yael Shapira

Paid Social Strategist
AI-generated portrait of fictional persona Omer Levin, Local Search Specialist

Omer Levin

Local Search Specialist
AI-generated portrait of fictional persona Maya Avivi, AI Search Strategist

Maya Avivi

AI Search Strategist
AI-generated portrait of fictional persona Shira Barak, Creative Strategist

Shira Barak

Creative Strategist
AI-generated portrait of fictional persona Yonatan Rosen, Automation Engineer

Yonatan Rosen

Automation Engineer
AI-generated portrait of fictional persona Alon Ben-Ami, Data & Insights Analyst

Alon Ben-Ami

Data & Insights Analyst
AI-generated portrait of fictional persona Dana Shalev, Client Strategist

Dana Shalev

Client Strategist
Your ambition. A shared obsession.
Let’s work together

AIR DUCT CLEANING / YOUR QUESTIONS

Straight questions.
Useful answers.

Let’s look at my numbers