Context beyond keywords
Build your message around real needs, use cases and decisions.
A NEW FRONTIER FOR PERFORMANCE
INTENT24↗
Advertising onChatGPT
Your customers are in the conversation. Put your business in the picture.
ChatGPT ads. Sharp creative. Landing pages built for the next step. We connect the pieces in one advertising plan, shaped around your business.
A focused 15-minute conversation · Built around your businessIt starts with a question
How do I choose the right company for my project?
A relevant offer · Sponsored
Your next project. Starts with a conversation.
Explore the fitThe next stepFrom a click to an inquiry with context.
Illustrative advertising journey · Ads are separate from ChatGPT answers
18+18+ years in marketingStrategy, creative & technologyFrom the click to LEADER CRM
THE MOMENT THAT MATTERS
Between a question and a decision, there’s room for your business.
01Ask.What works for me?
02Compare.Who should I choose?
03Act.Where do I start?
A message for the moment. An experience that carries it forward.
01 / THE INTENT ADVANTAGEBeyond what they search.
Beyond what they search.
Closer to what they need.
A search starts with a phrase. A conversation can reveal the goal, the priorities and the tradeoffs. That creates a new opportunity for useful, relevant advertising.
A moment that matters
Show up as people explore options and consider their next move.
A business goal in view
Connect the ad, the page and the inquiry to lead quality.
02 / FROM CONVERSATION TO CONVERSIONThe conversation has changed.
The conversation has changed.
Make your advertising part of it.
Choose a business. Follow the journey. Explore how we connect customer intent to an offer and a useful next step.
INTENT
Start with the need.
Map your services, locations and customer priorities. Give the creative and campaign a clear business foundation.
I’m planning a kitchen remodel in Los Angeles. I need a clear process and a design that fits my budget.
Compare the scope, timeline and what each estimate includes. An initial planning conversation can help turn your ideas into a clear project.
Illustrative journey and interface. Ads are separate from ChatGPT answers; advertisers do not receive people’s private conversations.
PERFORMANCE, WITH A PURPOSEEvery click is a start.
Every click is a start.
What happens next?
CTR
Earn the attention.
Test the messages and offers that encourage relevant clicks.
CVR
Turn interest into action.
Improve the connection between the ad, landing page and inquiry flow.
CPL
Make the budget work harder.
Read cost alongside lead quality to inform the next decision.
Optimization goals. Actual performance is evaluated using campaign data.
03 / CREATIVE STUDIOMake it worth noticing.
Make it worth noticing.
Then make it worth the click.
The message makes the first move. We find the angle, sharpen the offer and give your next customer a clear reason to take a closer look.
Choose a creative angle
The thinking behind the creative
Lead with what the customer wants to change. A familiar frustration gives the service meaning and the conversation a natural starting point.
Creative concepts · Kitchen remodeling business01 / 03
YOUR REMODELING BRANDTHE NEEDSmall kitchen.
Small kitchen.
Bigger plans.
A remodel built around the way you live. Tell us what your kitchen is missing and let’s explore the possibilities.
Let’s plan your kitchenA clear needINTENT24 / CREATIVE
Concepts illustrating our creative process. Final design and format follow the advertising options available in your account.
04 / THE INTENT24 PACKAGEA new channel.
A new channel.
A complete performance system.
The performance discipline you expect from PPC. Rebuilt for conversations, context and intent.
01 / STRATEGY
Find the right intent.
Understand your offer, customer and objectives. Check availability and prioritize the markets worth starting with.
02 / CREATIVE
Earn the next click.
Sharp headlines, purposeful visuals and message testing that connect a customer need to your offer.
03 / CAMPAIGN MANAGEMENT
Give the budget a plan.
Campaign structure, bidding and click or conversion goals using available account capabilities. Ongoing review and refinement.
04 / LANDING EXPERIENCE
Make the click count.
Focused mobile landing pages, consistent campaign messaging and forms that are easy to complete.
05 / MEASUREMENT
Measure the next move.
Conversion planning, Pixel or Conversions API implementation where appropriate, and validation of your measurement setup.
06 / LEADER CRM
Connect leads to business.
Bring source, status and follow-up into one workflow. Let your team’s lead feedback inform marketing decisions.
ONE TEAM. ONE CONNECTED GROWTH PLAN.
05 / THE CLICK DESERVES BETTERWin the attention.
Win the attention.
Give it somewhere to go.
They clicked because something resonated. We build a fast, focused mobile experience that carries the message forward and makes the next step feel easy.
The headline picks up where the ad left off. Customers know immediately that they have arrived in the right place.
BUILT FOR THE THUMB.
DESIGNED FOR THE NEXT STEP.Landing page structure illustration
DESIGNED FOR THE NEXT STEP.
01YOUR BUSINESSYour next project.
Your next project.
Starts here.
02A relevant serviceClear service areaA defined process
03What are you planning?
A new projectAn upgrade
04Let’s talk about your project
Share your details. The team follows up for an introduction.
06 / THE CONVERSION LABSame budget.
Same budget.
More from each click.
Adjust the assumptions. See how click cost and conversion rate shape cost per inquiry. Better performance takes work beyond the ad.
Your inputs. A working model.
Your inputs. Your estimate.
$60.00Calculated cost per lead
A planning estimate, not a performance forecast.Modeled cost per inquiry$60.00
5%
Inquiries per 1,000 clicks at each conversion rate
≈ 1,000Modeled clicks
≈ 50Modeled inquiries
An arithmetic example, not a forecast or campaign results. You control the assumptions. Media spend only; excludes management and production fees. This model does not measure lead quality.
THE CONNECTED GROWTH SYSTEMMore than a campaign.
More than a campaign.
Every part works together.
A clear strategy. Relevant landing pages. Measured calls. A CRM that keeps the context. We connect the journey from your ChatGPT ad to the next business opportunity.
01START WITH A PLANStrategy & campaign managementA sharper offer, a defined audience and a plan for the budget. Advertising built around what your business needs to achieve.What’s includedClose details
- Research your services, market and customer decision process.
- Plan the creative, messaging and ChatGPT campaign structure.
- Review ads, allocate spend and improve using campaign evidence.
02MAKE THE PAGE RELEVANTDynamic landing pagesThe headline, service and next step carry the ad’s message forward. A focused mobile experience from the click to the inquiry.What’s includedClose details
- Content variations for the service, offer and market defined in the campaign.
- Adapt using campaign parameters and details visitors choose to provide.
- Short qualification flows and page testing to improve the path to an inquiry.
03KEEP THE WHOLE PICTURELEADER CRMInquiries, calls, sources and lead stages in one workspace. Give your team the context to keep the conversation moving.What’s includedClose details
- Link inquiries to the available advertising source and requested service.
- Keep call records, notes, tasks and lead progress together.
- Track appointments and deal values recorded by your team.
04MEASURE THE NEXT STEPConversion measurementLook beyond the click count. Connect website actions and eligible events to measurement, then see what became an inquiry.What’s includedClose details
- Define conversion events around meaningful business actions.
- Configure the Pixel and Conversions API to fit your needs and account capabilities.
- Validate tracking, deduplicate events and compare with CRM records.
05LISTEN. UNDERSTAND. IMPROVE.Call tracking & intelligenceWhere did the call come from? What did the customer need? What got in the way? Combine call data with human review to improve the work.What’s includedClose details
- Connect calls to the inquiry and campaign source where attribution is available.
- Configure recordings and cloud backup with appropriate consent and retention settings.
- Review lead relevance, objections and opportunities to improve messaging and follow-up.
06MAKE THE BUDGET WORK SMARTERLead quality & budget controlCost per lead is only part of the picture. Review fit, duplicate inquiries and follow-up to put the budget behind better decisions.What’s includedClose details
- Evaluate inquiry cost alongside relevance and business fit.
- Review captured data for irrelevant inquiries and duplicate records.
- Use the findings to guide messaging, landing pages and budget recommendations.
Optimization connects it all.
Messages. Pages. Calls. Lead quality. Business outcomes. Every useful insight informs the next move.
Tools and integrations are scoped to your business, available data and advertising account capabilities.
07 / BEYOND THE CLICKThe click came in.
The click came in.
Now make it count.
Good marketing needs to understand what happens after the form. We connect the ad journey to your team’s follow-up and keep lead quality in the picture.
01
Click
A message meets a need
02
Inquiry
Source and details captured
03
Appointment
Progress tracked by your team
04
Sale
A clearer business picture
Statuses depend on captured data and your team’s reporting. Not every inquiry becomes a sale.
08 / BUILT AROUND YOUR BUSINESSA new platform.
A new platform.
A plan that starts with your business.
Different businesses. Different decisions. Different paths to an inquiry. We shape the plan around what you sell and what your next customer needs to know.
Turn a local need into a relevant inquiry.
For contractors, remodelers and service businesses. Connect your offer and coverage to a qualification flow built around the job.
Job type · Location · TimingGive the undecided a reason to choose.
For brands and online stores. Highlight the right benefits, product fit and purchase details, then lead customers to the relevant product page.
Fit · Differentiation · PurchaseStart a better business conversation.
For companies and professional services. Explain the value, define the fit and invite prospects to an introduction with context.
Business need · Fit · Meeting18+years in marketing
A new channel. An experienced performance team.
We bring a PPC mindset to ChatGPT advertising: the message, audience, budget, landing experience and measurement. Connect the pieces, review lead quality and improve with the evidence.
A new channel. A clear way in.
Focus
Define your offer, ideal customer and business goal. Confirm advertising availability and fit.
Build
Develop creative, the landing experience, lead handoff and a measurement plan.
Launch
Go live following platform approval, with a defined budget and campaign objectives.
Improve
Review ads, conversions and lead quality. Let accumulated evidence guide your next move.
YOUR NEXT MOVE15 focused minutes.
15 focused minutes.
A clearer next move.
What you sell. Who you want to reach. What should happen after the click. That’s where the plan starts.
Map the offerDefine the audienceChoose the next step
Where would my ad appear in ChatGPT?
Ads appear below ChatGPT responses, in a separate placement. They can feature your business name, image, headline, description and a link to your website. Visitors can follow that link to explore your offer, make an inquiry or buy.
Official source:Ads in ChatGPT: The BasicsDoes everyone using ChatGPT see ads?
No. Ads reach eligible Free and Go users in supported markets. Plus, Pro and business plans are ad-free. Accounts identified as belonging to under-18s and Temporary Chats do not receive ads.
Official source:Ads in ChatGPTCan a US or Israeli business advertise?
At our review date, both countries support self-service access. Eligibility follows the country of the legal entity advertising and being billed. Account access is separate from audience availability: target markets, business eligibility and ad approval still need checking before launch.
Official source:Ads Manager AvailabilityHow does my ad reach relevant customers?
Matching considers conversational context, your ad and its landing page. Advertisers can add Context Hints describing relevant needs and topics. These guide matching; they are not exact-match keywords and do not guarantee placement in a particular conversation.
Official source:Ads in ChatGPT: The BasicsDo I pay for clicks, impressions or leads?
Billing is based on clicks or impressions, depending on your campaign setup. Choosing a conversion goal, such as an inquiry, does not mean you pay per lead. Cost per lead comes from actual spend and results, not a fixed price promised by OpenAI.
Official source:Billing & PaymentHow do I control my advertising budget?
Choose a campaign-total or daily budget. A daily budget is an average over seven days, not a hard cap for each day: a single day can spend up to twice that amount. Choose the budget type that suits your control needs and monitor delivery.
Official source:Daily BudgetsCan I measure inquiries and purchases?
Yes, with conversion measurement configured through the OpenAI Pixel or a server connection. Events such as form submissions and purchases can be attributed to eligible clicks within the measurement window. Results may differ from your analytics because attribution methods and available signals differ.
Official source:Conversion MeasurementCan you predict my cost per lead upfront?
Not reliably without data. OpenAI says the platform is in beta and established benchmarks across industries are not yet available. Results depend on the offer, creative, landing page and setup. We start with a goal and testing budget, then make decisions using actual results.
Official source:Frequently asked questionsCan advertisers read people’s conversations?
No. ChatGPT does not share users’ conversations, memories or personal details with advertisers. Ad reporting is aggregated. Information someone chooses to submit through your website form is shared directly with your business.
Official source:Ads in ChatGPTDoes advertising make ChatGPT recommend me?
No. Responses remain independent of advertising. Ads are labeled paid placements, not endorsements by OpenAI. Buying an ad does not buy a place in ChatGPT’s organic answer.
Official source:Advertising principlesWhich businesses are eligible to advertise?
Supported areas include local services, household products, travel and education. Gambling and political advertising are prohibited. Finance, healthcare and legal services have specific restrictions and approvals. Eligibility needs checking for the actual service, not just the industry label.
Official source:Ad policiesWhat must my ad and landing page get right?
The offer must be truthful and consistent from ad to destination. Policies cover copy, images and landing pages. Unsupported promises, false endorsements or misleading claims of an official OpenAI relationship can lead to rejection.
Official source:Ad policiesWhat needs to happen before ads go live?
Ads must pass review. Account status, billing, budget and campaign dates also need to be in order; account verification may be required. Check delivery status plus impressions and clicks to confirm activity. Uploading an ad is not confirmation that it is running.
Official source:Launch CampaignsPlain-language summaries of the linked sources. Availability and capabilities can change; current OpenAI policies and account eligibility apply.
Your next move on ChatGPT. Starts with 15 minutes.
Tell us about your business, your customers and where you want to go. Let’s explore where ChatGPT advertising fits in your next move.
What we’ll talk through
- Your business opportunity
- A campaign direction
- Budget & measurement
Share a few details. We’ll contact you to arrange a time. No obligation.