Google Ads
Meta AdsAn illustrative scenario showing our approach, not a record of client results.
Emergency · Automotive · Rekey & Upgrades
From search intent
to a service call that fits.
A local locksmith wants fewer irrelevant calls and a clearer picture of which searches produce work. Here’s a campaign plan built around service fit and response capacity.
A job worth winning.
THE CHALLENGE
The phone can be busy for the wrong reasons.
Out-of-area calls, unsupported vehicles and mismatched service requests consume time. A ringing phone is useful only when the inquiry can become a job.
THE PLAN
Match intent before paying for the click.
Separate emergency, automotive and planned services. Align search terms with real capabilities and coverage. Keep urgent paths short; use proof and relevant follow-up for rekey, smart locks and commercial work.
THE MEASUREMENT
Record what happened after the ring.
Tag service fit, location, answer status and booking outcome in the CRM. Review the cost of a qualified call and a booked job, then refine the searches and messages accordingly.
THE NUMBERS THAT MATTER
Follow the opportunity.
Measure the outcome.
- Cost per LeadUnique inquiries
- Media spend divided by inquiries, with duplicate reporting reconciled where the data allows.
- Qualified Lead RateBusiness fit
- Service, scope, location and timing matched to the work your team can deliver.
- Cost per Booked JobProgress toward revenue
- Appointments and job outcomes recorded by your team in the CRM.
