PERFORMANCE MARKETING FORCONSTRUCTION& REMODELING

Kitchen remodeling near meADU builders near me

CROSS PLATFORM CAMPAIGN

Smarter marketing.Better projects.Lower cost per lead.

Fill your estimate calendar with homeowners worth meeting.
Your next kitchen remodel, ADU or roof replacement starts with the right conversation. We connect Google, Meta and your sales pipeline to focus your budget on projects that fit.

Let’s lower my cost per lead

Built around your business No obligation

18+years in
digital advertising8200Unit 8200
alumni

Modern kitchen with a spacious island and custom finishes — illustrative image — Illustrative image

Google Ads

Meta Ads

Kitchen & Bath · ADU & Additions · Roofing & Outdoor

YOUR NEXT GROWTH PLAN01 / 06

What kind of work do you do?

Start with your main service. We’ll build the conversation around the jobs you want.

No obligationChoose an answer to continue

YOUR NEXT GROWTH PLAN

What work do you
want more of?

Tell us what you build, where you work and what a worthwhile project looks like. We’ll look for the gaps between ad spend, qualified estimates and signed jobs.

Homeowners in your service area
Project scope and budget that fit
Visibility from first inquiry to signed work

8200

Unit 8200 alumni.
18+ years in digital advertising.Strategy, creative and data analysis focused on your business.

Prefer WhatsApp? Let’s talk

CONSTRUCTION & REMODELING / THE CAMPAIGN PLAN

The challenge. The plan. The measurement.

A campaign plan in practice

An illustrative scenario showing our approach, not a record of client results.

Kitchen Remodeling · Full Renovations

From another lead
to a worthwhile estimate.

Consider a remodeling company that wants more full kitchen projects, but spends too much time quoting small updates. Here’s how a focused campaign plan changes the conversation.

FROM INTEREST TO OPPORTUNITYThe right search.
A job worth winning.

Illustrative image

THE CHALLENGE
Plenty of inquiries. Too few project fits.
Broad remodeling ads can attract everything from cabinet repairs to full renovations. When the scope is unclear, a low CPL can hide hours spent on estimates that were never a good fit.
THE PLAN
Make the project clear before the inquiry.
Build a kitchen-specific search campaign and landing page. Show completed work supplied by the business, explain the scope and ask about location, budget and timing. Use Meta to reinforce the portfolio with eligible visitors while they compare contractors.
THE MEASUREMENT
Follow the lead through to a signed project.
Record qualified inquiries, estimates booked, proposals and signed jobs in the CRM. Compare sources by cost per qualified estimate and cost per won project, then use those findings to guide the next budget decision.

THE NUMBERS THAT MATTER

Follow the opportunity.
Measure the outcome.

Cost per LeadUnique inquiries: Media spend divided by inquiries, with duplicate reporting reconciled where the data allows.
Qualified Lead RateBusiness fit: Service, scope, location and timing matched to the work your team can deliver.
Cost per Qualified EstimateProgress toward revenue: Appointments and job outcomes recorded by your team in the CRM.

Let’s see what your budget is bringing in.Start with your services, area and current cost per lead.

Let’s lower my cost per lead

01 / KNOW THE CONSTRUCTION & REMODELING BUSINESS

Know the project.
Reach the right homeowner.

A kitchen remodel, an ADU and a roof replacement have different buyers and buying cycles. Your campaigns should reflect those differences.

Kitchen & Bath

Kitchen Remodeling · Bathroom Remodeling · Full Home Remodeling

Homeowners ready for a meaningful upgrade.

Show the work, the finishes and your process. Qualify the scope, investment and timing before your team sets aside time for an estimate.

What makes this lead a fit?Project scope · Budget · Start date

Contemporary backyard accessory dwelling unit — illustrative image

ADU & Additions

ADU · Garage Conversion · Room Addition

Big projects deserve a better first conversation.

Reach property owners exploring additional living space. Separate early research from projects with a clear purpose, location and planning stage.

What makes this lead a fit?Property ownership · Planning stage · Project type

Residential roofing and exterior project — illustrative image

Roofing & Outdoor

Roofing · Backyard · Landscaping · Decks & Patios

The right scope. The right service area.

Give full replacements and outdoor transformations their own message. Keep small repairs and major projects from competing for the same promise.

What makes this lead a fit?Repair or replacement · Scope · Location

Service specialties · Illustrative imagesLet’s talk about your services

THE QUALIFIED LEAD CHECK

Better leads start
with a better fit.

Service matchWork you actually deliver
Service areaWithin your coverage
Scope & budgetA project worth estimating
Real intentA real need and usable contact details

02 / ONE CONNECTED GROWTH PLAN

Meet the demand.
Earn the next step.

Google captures intent. Meta builds familiarity. LEADER CRM connects the inquiry to what happens next. One plan, built around your construction & remodeling business.

01 / LOCAL INTENT

Capture project intent.

Separate kitchens, bathrooms, roofing and additions in Google Ads. Align the search, service area and landing page with the work your company actually wants.

Relevant demand, matched to your projects

02 / TRUST & RECALL

Keep your work in the picture.

Use real project photography, walkthroughs and verified client feedback on Meta. Give eligible site visitors a reason to remember your company while they choose a contractor.

A stronger case before the estimate

03 / LEAD TO JOBLEADER CRM

Optimize beyond the form.

Track qualified estimates, proposals and won work in LEADER CRM. A cheap inquiry matters only if it can move the business forward.

From CPL to cost per signed project

FROM FIRST CLICK TO SIGNED PROJECT

The outcome belongs in the report, too.

LeadA homeowner gets in touch
Qualified LeadProject fit is confirmed
Estimate BookedAn estimate is scheduled
Job WonA project is signed

Connect ad sources with consistent CRM updates from your team to see which campaigns move the business forward.

Built around your services, coverage and team capacity.

Let’s build your plan

03 / THE CUSTOMER JOURNEY

They found you on Google.
Stay in the running on Meta.

A major renovation rarely starts with one click and an immediate decision. See how search, project proof and relevant follow-up can support the homeowner’s choice.

CHOOSE THE STARTING POINT

ONE CUSTOMER. MORE THAN ONE MOMENT.

From local search to a useful conversation.

01/ 05SEARCH / HIGH INTENT

They’re already looking for the service.

A local customer searches for kitchen remodeling. A relevant Google ad connects their need with a business that covers their location.

STEP 1 OF 5

GOOGLE ADS / SEARCH CONCEPT•••

Kitchen remodeling near me

Local kitchen remodeling. A clear process and a team you can get to know.

A relevant service. A local connection. A clear next step.

Explore the service

BUILT AROUND THE SAME CUSTOMER NEED

FIRST CONNECTIONExample customer journey for kitchen remodeling; adapted to the services the business provides.

Illustrative journey and creative. Reach depends on consent, audience eligibility and platform rules; not every visitor can be re-engaged.

Build a journey for my business

04 / MEASURE THE WORK

Connect the data.
See what the budget brings.

Unique inquiries, qualified opportunities and booked work. Bring the numbers together and account for overlapping platform reports.

CPLWhat does a unique inquiry cost?

Qualified Lead RateHow many inquiries fit your business?

Cost per EstimateWhat does it cost to take the next step?

THE CROSS PLATFORM MEASUREMENT LAB

THE SAME INQUIRY CAN APPEAR TWICE.

Connect the data.
Count the customer.

Google and Meta can both report the same inquiry. Explore why adding their totals can give you the wrong picture.

Google 36 Meta 28

Inquiries reported by both 12

0 shared Drag to explore28 shared

52Unique inquiries

$100.00Cost per unique inquiry

EXAMPLE COMBINED AD SPEND$5,200Advertising only · same spend in both views

UNIQUE INQUIRIES IN THIS EXAMPLE52counted once

CONNECTED VIEW

24Google only

12Reported by bothCounted once

16Meta only

36 Google+28 Meta−12 shared52 unique

COST PER UNIQUE INQUIRY$100.00

A clearer denominator. A more useful budget conversation.

Illustrative two-platform scenario, not client results or live reporting. Matching requires suitable identifiers, consent and a configured measurement setup. Attribution windows and conversion definitions also need to be aligned.

PROFESSIONAL WORK. VISIBLE TRUST.

Give customers
something real to choose.

Your people, process and finished work belong in the campaign. We build creative around what makes your service worth considering.

Illustrative imagery. Your campaign will use materials from your business.Build my campaign

BLUEMEDIA24 / THE PEOPLE & THE THINKINGCONNECTED BY AMBITION.

THE HUMAN SIDE OF PERFORMANCE

Sharp minds.
On your side.

Strategy. Creative. Technology. Working as one.

AI-generated portraits and fictional names illustrate our areas of expertise.

Eyal Cohen

Strategy Director

Connects your business, your market and the next opportunity. The bigger picture behind every move.

Noa Levi

Performance Director

Brings campaign thinking, customer behavior and lead quality into one clear direction.

THE SPECIALISTSDifferent strengths. Shared direction.

Itay Mizrahi

Paid Search Specialist

Yael Shapira

Paid Social Strategist

Omer Levin

Local Search Specialist

Maya Avivi

AI Search Strategist

Shira Barak

Creative Strategist

Yonatan Rosen

Automation Engineer

Alon Ben-Ami

Data & Insights Analyst

Dana Shalev

Client Strategist

Your ambition. A shared obsession.

Let’s work together

CONSTRUCTION & REMODELING / YOUR QUESTIONS

Straight questions.
Useful answers.

Let’s look at my numbers

Smarter marketing.Better projects.Lower cost per lead.

What kind of work do you do?

What work do youwant more of?

Plenty of inquiries. Too few project fits.

Make the project clear before the inquiry.

Follow the lead through to a signed project.

Follow the opportunity.Measure the outcome.

Know the project.Reach the right homeowner.

Kitchen & Bath

Homeowners ready for a meaningful upgrade.

ADU & Additions

Big projects deserve a better first conversation.

Roofing & Outdoor

The right scope. The right service area.

Better leads startwith a better fit.

Meet the demand.Earn the next step.

Capture project intent.

Keep your work in the picture.

Optimize beyond the form.

They found you on Google.Stay in the running on Meta.

From local search to a useful conversation.

They’re already looking for the service.

Local kitchen remodeling. A clear process and a team you can get to know.

Connect the data.See what the budget brings.

Connect the data.Count the customer.

Give customerssomething real to choose.

Sharp minds. On your side.