PERFORMANCE MARKETING FORCHIMNEY& VENT SERVICES

Chimney sweep near meChimney repair near me

CROSS PLATFORM CAMPAIGN

More chimney jobs.Leads that fit.Lower cost per lead.

Sweeps, inspections and repairs need more than one generic ad.
We connect Google, Meta and LEADER CRM around the services your team delivers, turning local demand into better-qualified conversations and a measurable path to booked work.

Let’s lower my cost per lead

Built around your business No obligation

18+years in
digital advertising8200Unit 8200
alumni

Chimney professional inspecting a stone fireplace — illustrative image — Illustrative image

Google Ads

Meta Ads

Chimney Sweep · Chimney Inspection · Chimney Repair · Dryer Vent Cleaning · Air Duct Cleaning · Commercial Air Duct Cleaning

YOUR NEXT GROWTH PLAN01 / 06

What kind of work do you do?

Start with your main service. We’ll build the conversation around the jobs you want.

No obligationChoose an answer to continue

YOUR NEXT GROWTH PLAN

What work do you
want more of?

Looking for more sweeps, inspection appointments or repair opportunities? Tell us your service mix, area and capacity so we can plan around the jobs that matter.

Separate maintenance and repair demand
Build around your service area and season
Measure inquiries, bookings and repair quotes

8200

Unit 8200 alumni.
18+ years in digital advertising.Strategy, creative and data analysis focused on your business.

Prefer WhatsApp? Let’s talk

CHIMNEY / THE CAMPAIGN PLAN

The challenge. The plan. The measurement.

A campaign plan in practice

An illustrative scenario showing our approach, not a record of client results.

Chimney Sweep · Inspection · Repair

A seasonal inquiry today.
A clearer path to booked work.

A chimney company offers sweeps, inspections and repairs, plus vent cleaning. The plan gives each service a role and measures what happens after the first call.

FROM INTEREST TO OPPORTUNITYThe right search.
A job worth winning.

Illustrative image

THE CHALLENGE
Different needs arrive through the same generic ad.
A homeowner booking a sweep and an owner concerned about masonry damage need different information. Mixing them makes the offer less relevant and the performance report harder to use.
THE PLAN
Match the message to the job.
Separate service intent in Google. Explain inspection and repair steps on focused pages. Use Meta to show the team and process and support eligible visitors comparing providers. Plan activity around your season and capacity.
THE MEASUREMENT
Track the booking and the next decision.
Log sweeps and inspections as their own appointments. Track repair assessments, quotes and accepted work separately. Use recorded outcomes to evaluate the cost of acquiring each type of job.

THE NUMBERS THAT MATTER

Follow the opportunity.
Measure the outcome.

Cost per LeadUnique inquiries: Media spend divided by inquiries, with duplicate reporting reconciled where the data allows.
Qualified Lead RateBusiness fit: Service, scope, location and timing matched to the work your team can deliver.
Cost per Booked JobProgress toward revenue: Appointments and job outcomes recorded by your team in the CRM.

Let’s see what your budget is bringing in.Start with your services, area and current cost per lead.

Let’s lower my cost per lead

01 / KNOW THE CHIMNEY BUSINESS

A full service business.
A focused plan for every service.

Chimney, dryer vent and air duct services belong in the same business, but not in the same generic pitch. We give each service a clear route to the right customer.

Chimney Sweep

Chimney Cleaning · Fireplace Cleaning · Seasonal Maintenance

Make seasonal demand easier to book.

Reach homeowners looking for a sweep in your area. Make the process, system coverage and scheduling expectations clear.

What makes this lead a fit?Location · System type · Appointment timing

Chimney Inspection

Inspections · Property Assessments · Documentation

Start with the reason for the inspection.

Separate routine checks from real-estate and problem-led inquiries. Ask what the property owner needs and explain the inspection service your team provides.

What makes this lead a fit?Property · Inspection purpose · Scope

Brick chimney and metal cap on a residential roof — illustrative image

Chimney Repair

Masonry · Caps · Crowns · Flashing · Liners

Reach owners ready to discuss the problem.

Build around the repairs you perform. Move from a clear inquiry to an assessment and quote, without promising a diagnosis from an ad.

What makes this lead a fit?Reported issue · Property · Assessment

Dryer vent technician in a contemporary laundry room — illustrative image

Dryer Vent Cleaning

Vent Cleaning · Vent Inspection · Exterior Termination

A clear service with its own demand.

Give dryer vent work a dedicated message and booking path. Confirm access, location and property type before scheduling.

What makes this lead a fit?Vent route · Access · Service area

Air Duct Cleaning

Residential Ducts · Supply & Return · HVAC Cleaning

Explain what the cleaning includes.

Reach homeowners with a service-specific offer. Qualify the home and system so your team can discuss a realistic scope.

What makes this lead a fit?Home type · System · Cleaning scope

Air duct cleaning equipment and technician — illustrative image

Commercial Air Duct Cleaning

Offices · Multi-unit Properties · Commercial HVAC

Talk scope with the person making the decision.

Speak to commercial buyers about systems, access and scheduling. Give larger properties a separate qualification path.

What makes this lead a fit?Building · Systems · Decision-maker

Service specialties · Illustrative imagesLet’s talk about your services

THE QUALIFIED LEAD CHECK

Better leads start
with a better fit.

Service matchWork you actually deliver
Service areaWithin your coverage
Scope & timingA job your team can take
Real intentA real need and usable contact details

02 / ONE CONNECTED GROWTH PLAN

Meet the demand.
Earn the next step.

Google captures intent. Meta builds familiarity. LEADER CRM connects the inquiry to what happens next. One plan, built around your chimney business.

01 / LOCAL INTENT

Own the service-specific message.

Build Google campaigns around Sweep, Inspection, Repair and Vent Cleaning. Align the offer with the actual search and the services available in that area.

More relevant intent for each service

02 / TRUST & RECALL

Make professionalism visible.

Use your team, equipment and job documentation to explain the work. Meta supports familiarity and eligible visitor follow-up when customers are comparing options.

Trust built around the work you do

03 / LEAD TO JOBLEADER CRM

Keep the job types distinct.

Connect source data with bookings, assessments and repair quotes in LEADER CRM. See how the campaign contributes to your service mix.

Clarity from inquiry to completed work

FROM LOCAL SEARCH TO BOOKED JOB

The outcome belongs in the report, too.

LeadA customer gets in touch
Qualified LeadService and area fit
Job BookedThe work is scheduled
Job CompletedThe outcome is recorded

Connect ad sources with consistent CRM updates from your team to see which campaigns move the business forward.

Built around your services, coverage and team capacity.

Let’s build your plan

03 / THE CUSTOMER JOURNEY

They’re looking for a local expert.
Give them a reason to choose you.

See how search, a clear explanation of the service and relevant follow-up can help a homeowner move toward an appointment.

CHOOSE THE STARTING POINT

ONE CUSTOMER. MORE THAN ONE MOMENT.

From local search to a useful conversation.

01/ 05SEARCH / HIGH INTENT

They’re already looking for the service.

A local customer searches for chimney sweeping. A relevant Google ad connects their need with a business that covers their location.

STEP 1 OF 5

GOOGLE ADS / SEARCH CONCEPT•••

Chimney sweep near me

Local chimney sweeping. A clear process and a team you can get to know.

A relevant service. A local connection. A clear next step.

Explore the service

BUILT AROUND THE SAME CUSTOMER NEED

FIRST CONNECTIONExample customer journey for chimney sweeping; adapted to the services the business provides.

Illustrative journey and creative. Reach depends on consent, audience eligibility and platform rules; not every visitor can be re-engaged.

Build a journey for my business

04 / MEASURE THE WORK

Connect the data.
See what the budget brings.

Unique inquiries, qualified opportunities and booked work. Bring the numbers together and account for overlapping platform reports.

CPLWhat does a unique inquiry cost?

Qualified Lead RateHow many inquiries fit your business?

Cost per Booked JobWhat does it cost to take the next step?

THE CROSS PLATFORM MEASUREMENT LAB

THE SAME INQUIRY CAN APPEAR TWICE.

Connect the data.
Count the customer.

Google and Meta can both report the same inquiry. Explore why adding their totals can give you the wrong picture.

Google 36 Meta 28

Inquiries reported by both 12

0 shared Drag to explore28 shared

52Unique inquiries

$100.00Cost per unique inquiry

EXAMPLE COMBINED AD SPEND$5,200Advertising only · same spend in both views

UNIQUE INQUIRIES IN THIS EXAMPLE52counted once

CONNECTED VIEW

24Google only

12Reported by bothCounted once

16Meta only

36 Google+28 Meta−12 shared52 unique

COST PER UNIQUE INQUIRY$100.00

A clearer denominator. A more useful budget conversation.

Illustrative two-platform scenario, not client results or live reporting. Matching requires suitable identifiers, consent and a configured measurement setup. Attribution windows and conversion definitions also need to be aligned.

PROFESSIONAL WORK. VISIBLE TRUST.

Give customers
something real to choose.

Your people, process and finished work belong in the campaign. We build creative around what makes your service worth considering.

Illustrative imagery. Your campaign will use materials from your business.Build my campaign

BLUEMEDIA24 / THE PEOPLE & THE THINKINGCONNECTED BY AMBITION.

THE HUMAN SIDE OF PERFORMANCE

Sharp minds.
On your side.

Strategy. Creative. Technology. Working as one.

AI-generated portraits and fictional names illustrate our areas of expertise.

Eyal Cohen

Strategy Director

Connects your business, your market and the next opportunity. The bigger picture behind every move.

Noa Levi

Performance Director

Brings campaign thinking, customer behavior and lead quality into one clear direction.

THE SPECIALISTSDifferent strengths. Shared direction.

Itay Mizrahi

Paid Search Specialist

Yael Shapira

Paid Social Strategist

Omer Levin

Local Search Specialist

Maya Avivi

AI Search Strategist

Shira Barak

Creative Strategist

Yonatan Rosen

Automation Engineer

Alon Ben-Ami

Data & Insights Analyst

Dana Shalev

Client Strategist

Your ambition. A shared obsession.

Let’s work together

CHIMNEY / YOUR QUESTIONS

Straight questions.
Useful answers.

Let’s look at my numbers

More chimney jobs.Leads that fit.Lower cost per lead.

What kind of work do you do?

What work do youwant more of?

Different needs arrive through the same generic ad.

Match the message to the job.

Track the booking and the next decision.

Follow the opportunity.Measure the outcome.

A full service business.A focused plan for every service.